Food Product Labels - How Finding the Right Service Could Help Your Business

Sunday, June 10, 2012
When it comes to starting a food business, you should always remember to entice your target market with every aspect of the product. If you're opting to sell a product which you have a lot of competition with, like cookies, preserved goods, or spreads, you have to find a way to make it more enticing, even before people try it. That's why food product labels are very important when it comes to marketing your product. You can't always offer free samples of your product and make people eat it just so they would know it's good. Sometimes, you have to attract their attention and make them want your product just by seeing its label.

One of the main purposes of food product labels is to make your product more appealing. But creating an effective label doesn't only mean making the design pretty. You also have to make sure that the quality of the print-out labels are good, durable for a long period of time, and most especially visually appealing.

If you're trying to sell preserved goods which are supposed to last for several months, you don't want to use labels that would look good only for a few weeks and which quality would expire faster than the product you're trying to sell.

Choosing a food product label printing service is very crucial if you are serious with your business. You cannot compromise with the quality of the food labels because once your product is out in the market, the labels are going to serve as your product's main advertising. So if you are thinking on cutting back on your budget for the labels, don't do it. It will do more harm than good, and you don't want that to happen. Good products become great with excellent food labels.

How to Build a Strong Pinterest Profile for Your Food Business

Saturday, June 2, 2012
Your food business needs to be on Pinterest. If you're like most business owners, you probably think Pinterest and social media as a whole is a waste of time. Well it's not.

If you don't already know, Pinterest is the newest social site to hit the mainstream and it can be addictive. Most of the users are women, so if your product or service is marketed to women, you need to be on Pinterest now.

Before you get overwhelmed with yet another social media darling, take a few minutes to build yourself a strong Pinterest profile and a strategy for the best way to use it for your food business.

#1 Separate Your Personal Pinterest from Your Business Pinterest

You can have more than one Pinterest account. Simply send yourself an invitation so you can have a personal account and a business one. Do this as soon as possible because it takes a while for the team at Pinterest to send you the invite.

#2 Create a Username That Prospects and Customers Will Recognize

People will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. If you can't get the exact name try adding "biz" to the end of the name. This will create continuity and make it easier for people to find you on any given site.

#3 Add an Image of Your Logo

Include an image of your logo if it is something people will recognize right away once they land on your Pinterest page. If you don't have a logo you can create an image of the business name, use the header from your website, or even use a picture of your flagship product. If you're a service provider or if there is a face to your business (like Martha or Rachel), upload a picture of that person. Just make sure that whatever you use, it is consistent through all social media websites.

#4 Your About Paragraph

Add a short description in your "About" page. Instead of listing your bio or a bunch of website addresses, keep it short and emphasize the benefits of your product or business. For example, if your food business is dedicated to gourmet party appetizers your bio might be as simple as "Gourmet appetizers delivered right to your door." Or "The easy way to serve hand-crafted appetizers at your next party...in 20 minutes or less."

#5 Add Follow Buttons

When you're creating your profile you have the option to add:

· Your website

· Your Twitter profile

· Your Facebook profile

They'll show up as buttons under your picture on your profile page. Fellow pinners can then click on any button and be taken to the respective site. Bonus: When you "pin" something you can click the Twitter button to tweet it or click the Facebook button and post your pin to Facebook in seconds!

As you're creating boards for your food business, try to capitalize on a few branding tactics. For example, add keywords to your board's names. For example, a few keywords to use in the food business can be: "gourmet food", "quick and easy recipes" and "food gifts".

Be sure to use related keywords for your specific business in the titles of your boards and also in the description section of what you pin and you will build a strong Pinterest profile in no time.

Food Storage Can Be A Good Home Based Business

Friday, June 1, 2012
When huge snowstorms are imminent and reported in the news, grocery store shelves are immediately depleted. When natural disasters strike with little warning, necessities are soon sold out. Having food and supplies on hand may be what sustains a person or family during emergencies. It is a wise move to store some extra food and water. There are opportunities for home based businesses in the food storage and emergency preparedness area, which could help people be prepared.

No one knows when a disaster will strike or when a family problem such as illness or unemployment may come. It is a good idea to be prepared for emergencies by having enough money and necessities saved for the rainy day which could come.

For people who want to be prepared for emergencies, having enough food and water on hand is essential. Food storage and emergency preparedness supplies are now sold through network marketing and home based businesses as well as in retail stores.

Food storage items sold through network marketing are specially formulated for longer term use. They are freeze dried or canned and packaged in a way which makes them last for years. Although it is recommended to regularly use and rotate the products, they can withstand storage for a long period of time.

Companies which specialize in food storage items have plans by which distributors and/or customers may buy a small amount each month and build up their food storage. They have programs which may be set up to buy a certain amount on a regular basis on autoship (which means the order is automatically placed and the credit card charged on a monthly basis). This is a good way to get started and to make sure that it is a priority for the food budget.

Families need to determine what they want to have on hand for emergencies. The food stored should be food which the family will eat. It will be of little value if the family refuses to eat the food although they might be willing to eat anything if a true emergency came.

It is also recommended to have a three day supply of food, water, and necessities packed in a backpack for each family member in case an emergency evacuation is required. The network marketing companies which sell food storage items often have these items for sale as well.

Anyone who is interested in food storage and emergency preparedness may find a business opportunity in that area of interest. As they are trying to reach people who want to start a food storage program, the word of mouth and party plan is part of their recruitment process for securing consultants and customers. It is a good opportunity to become prepared with the necessary supplies as well as to earn money which is an important part of being prepared.